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| Criterion |  Business Strategy Balanced Scorecard |  Business Strategy Ansoff Matrix |  Product Strategy ICE Scoring |  Product Strategy Counter Metrics |
|---|---|---|---|---|
Purposedifferent | Balanced Scorecard translates strategy into a few interconnected perspectives and metrics. It holds impact, steering, and learning together in daily work instead of narrowing strategy down to financial figures. | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. | When ideas need sorting quickly, it condenses impact, confidence, and effort into one compact score. It connects customer value, product logic, and decision priorities. The result is captured as an ICE table and top-ideas list. | When a headline metric could mask side effects, it adds guardrail signals against unwanted outcomes. It connects customer value, product logic, and decision priorities. The result is captured as a counter-metric list and guardrail definitions. |
Complexitydifferent | High | Low | Low | Low |
Timedifferent | Halber Tag bis mehrere Wochen | 45-90 min | 30-60 min | 30-60 min |
Participantsdifferent | 4-12 | 2-8 | 2-8 | 2-6 |
Formatsame | Workshop + async | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Balanced Scorecard, Strategic Measures, Initiative Map | Ansoff Matrix, Growth Options, Risk Notes | ICE Table, Top Idea List | Counter Metric List, Guardrail Definitions |
Tagsno overlap | StrategyMetricsExecution | GrowthStrategyMarketPortfolio | PrioritizationScoringGrowthDecision | MetricsMeasurementStrategyExperiments |