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| Criterion |  Business Strategy Ansoff Matrix |  Innovation TRIZ |  Business Strategy Three Horizons |  Business Strategy Blue Ocean Strategy Canvas |
|---|---|---|---|---|
Purposedifferent | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. | For technical contradictions or trade-offs, the method looks for solutions that resolve opposing requirements at the same time. It translates limits into an explicit picture of conflict that becomes workable. This produces not just compromises but more elegant principles. | Three Horizons helps clarify strategic options across different timeframes. It compares strengths, risks, market logic, and investment choices, and captures the result as a horizon map, portfolio view, and initiatives per horizon. | The Blue Ocean Strategy Canvas shows how an offering is positioned relative to the market. Differentiation thereby becomes tangible in value factors instead of merely being claimed. |
Complexitydifferent | Low | High | Medium | Medium |
Timedifferent | 45-90 min | 1-4 h | Halbtags-Workshop, dann iterativ | 2-4 h |
Participantsdifferent | 2-8 | 2-8 | 3-12 | 3-10 |
Formatdifferent | Workshop + async | Workshop + async | Workshop | Workshop |
Outputdifferent | Ansoff Matrix, Growth Options, Risk Notes | Contradiction Statement, Inventive Principles, Solution Concepts | Horizon map, Portfolio view, Initiatives per horizon, Resource plan | Strategy Canvas, Value Curve, ERRC Actions |
Tagsno overlap | GrowthStrategyMarketPortfolio | InnovationProblem solvingContradictionsCreativity | StrategyInnovationPortfolioForesight | StrategyPositioningInnovationValue |