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| Criterion |  Business Strategy Ansoff Matrix |  Business Strategy Three Horizons |  Innovation Brainstorming |  Innovation Morphological Analysis |
|---|---|---|---|---|
Purposedifferent | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. | Three Horizons helps clarify strategic options across different timeframes. It compares strengths, risks, market logic, and investment choices, and captures the result as a horizon map, portfolio view, and initiatives per horizon. | When a team faces an open question with many obvious directions, the method first creates breadth instead of premature commitment. It separates idea flow from evaluation and makes lines of thought visible, creating a pool for selection and further development. | For a search for solutions with many degrees of freedom, a grid emerges for systematic combinations. The method separates features, variants, and exclusion criteria, so the space gets explored deliberately. |
Complexitydifferent | Low | Medium | Low | Medium |
Timedifferent | 45-90 min | Halbtags-Workshop, dann iterativ | 30-60 min | 1-3 h |
Participantsdifferent | 2-8 | 3-12 | 4-12 | 2-8 |
Formatdifferent | Workshop + async | Workshop | Workshop | Workshop + async |
Outputdifferent | Ansoff Matrix, Growth Options, Risk Notes | Horizon map, Portfolio view, Initiatives per horizon, Resource plan | Idea pool, Theme clusters, Shortlist | Morphological Box, Concept Combinations, Idea Shortlist |
Tagsno overlap | GrowthStrategyMarketPortfolio | StrategyInnovationPortfolioForesight | BrainstormingIdeationCreativityWorkshopDivergence | IdeationInnovationCreativity |