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| Criterion |  Business Strategy Ansoff Matrix |  Business Strategy Three Horizons |  Business Strategy Balanced Scorecard |  Product Strategy KPI Tree |
|---|---|---|---|---|
Purposedifferent | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. | Three Horizons helps clarify strategic options across different timeframes. It compares strengths, risks, market logic, and investment choices, and captures the result as a horizon map, portfolio view, and initiatives per horizon. | Balanced Scorecard translates strategy into a few interconnected perspectives and metrics. It holds impact, steering, and learning together in daily work instead of narrowing strategy down to financial figures. | When metrics across the organization drift apart, it arranges drivers and effects under one shared logic. It connects customer value, product logic, and decision priorities. The result is captured as a KPI tree and owner list. |
Complexitydifferent | Low | Medium | High | Medium |
Timedifferent | 45-90 min | Halbtags-Workshop, dann iterativ | Halber Tag bis mehrere Wochen | 90-180 min initial, dann laufend |
Participantsdifferent | 2-8 | 3-12 | 4-12 | 3-8 |
Formatdifferent | Workshop + async | Workshop | Workshop + async | Workshop + async |
Outputdifferent | Ansoff Matrix, Growth Options, Risk Notes | Horizon map, Portfolio view, Initiatives per horizon, Resource plan | Balanced Scorecard, Strategic Measures, Initiative Map | KPI Tree, Owner List |
Tags1 shared | GrowthStrategyMarketPortfolio | StrategyInnovationPortfolioForesight | StrategyMetricsExecution | MetricsStrategyAlignmentMeasurement |