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| Criterion |  Business Strategy Ansoff Matrix |  Business Strategy SWOT Analysis |  Growth North Star Metric |  Business Strategy Balanced Scorecard |
|---|---|---|---|---|
Purposedifferent | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. | SWOT Analysis arranges strengths, weaknesses, opportunities, and threats into a compact picture of the situation. It keeps internal capabilities and external influences separate before strategic options emerge from them. | When product teams track many metrics, the view of the actual customer outcome easily gets lost. A North Star Metric bundles growth, usage, and value contribution into one signal that makes the system's direction visible. | Balanced Scorecard translates strategy into a few interconnected perspectives and metrics. It holds impact, steering, and learning together in daily work instead of narrowing strategy down to financial figures. |
Complexitydifferent | Low | Low | Medium | High |
Timedifferent | 45-90 min | 30-60 min | 1-2 h | Halber Tag bis mehrere Wochen |
Participantsdifferent | 2-8 | 3-12 | 3-8 | 4-12 |
Formatdifferent | Workshop + async | Workshop | Workshop + async | Workshop + async |
Outputdifferent | Ansoff Matrix, Growth Options, Risk Notes | SWOT matrix, Strategic options, Action list | North Star metric, Input metric tree, Measurement cadence | Balanced Scorecard, Strategic Measures, Initiative Map |
Tagsno overlap | GrowthStrategyMarketPortfolio | StrategyAnalysisMarketPositioning | GrowthMetricsAlignmentRetention | StrategyMetricsExecution |