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| Criterion |  Business Strategy Ansoff Matrix |  Innovation SCAMPER |  Innovation Design Charrette |  Innovation Morphological Analysis |
|---|---|---|---|---|
Purposedifferent | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. | For an existing solution under pressure to change, the method deliberately opens space for systematic variants. It directs attention to rebuilding, combining, and repurposing rather than only new basic ideas. This produces concrete evolution paths for products, offerings, or workflows. | In a tightly timed design process with many participants, the method pools several lines of thinking in a short time. It brings parallel design energy without letting the discussion tip into endless coordination. This quickly produces solid directions for architecture or space. | For a search for solutions with many degrees of freedom, a grid emerges for systematic combinations. The method separates features, variants, and exclusion criteria, so the space gets explored deliberately. |
Complexitydifferent | Low | Low | Medium | Medium |
Timedifferent | 45-90 min | 30-60 min | Halber Tag bis mehrere Tage | 1-3 h |
Participantsdifferent | 2-8 | 2-10 | 10-50 | 2-8 |
Formatdifferent | Workshop + async | Workshop | Workshop | Workshop + async |
Outputdifferent | Ansoff Matrix, Growth Options, Risk Notes | SCAMPER Idea List, Concept Shortlist, Variation Notes | Sketches and Concepts, Consolidated Solution Sketch, Prioritized Direction | Morphological Box, Concept Combinations, Idea Shortlist |
Tagsno overlap | GrowthStrategyMarketPortfolio | BrainstormingIdeationCreativityReframingInnovation | BrainstormingWorkshopCollaborationIdeation | IdeationInnovationCreativity |