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| Criterion |  Business Strategy Ansoff Matrix |  Innovation Reverse Brainstorming |  Innovation Round Robin Brainstorming |  Facilitation 1-2-4-All |
|---|---|---|---|---|
Purposedifferent | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. | For persistent errors or blockages, the method shifts the view to the opposite of the desired effect. It exposes the mechanics of failure and makes hidden causes easier to grasp. This makes improvement more concrete and the problem clearer. | With unevenly distributed speaking time, the method brings every person into the contribution one after another. It prevents early voices from setting the direction while still producing a shared idea space. This makes participation plannable and the team's diversity visible. | When many people in a group too rarely get to speak, 1-2-4-All distributes thinking time more fairly. The format builds participation step by step and makes quiet or still-unformed thoughts usable faster. |
Complexitysame | Low | Low | Low | Low |
Timedifferent | 45-90 min | 30-60 min | 20-45 min | 10-20 min |
Participantsdifferent | 2-8 | 3-12 | 4-10 | 4-100+ |
Formatdifferent | Workshop + async | Workshop | Workshop | Workshop |
Outputdifferent | Ansoff Matrix, Growth Options, Risk Notes | Reverse Ideas, Risk Themes, Solution Ideas | Idea List, Cluster, Shortlist | Idea List, Shared Insights, Emergent Themes |
Tagsno overlap | GrowthStrategyMarketPortfolio | BrainstormingIdeationCreativityRisk | BrainstormingIdeationFacilitationInclusionCreativity | FacilitationInclusionIdeation |