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| Criterion |  Business Strategy Ansoff Matrix |  Product Strategy Product Vision Board |  Product Strategy SMART Goals |  Product Strategy OKRs |
|---|---|---|---|---|
Purposedifferent | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. | When a product needs a shared direction, it connects target audience, benefit, and business picture in a clear vision. It makes the envisioned future legible for the team. | When goals are formulated too generally, it brings measurability, direction, and timing into shape. It prevents intentions from staying without clear verification. | When strategic direction needs to become measurable, it connects ambition with checkable results. It makes goals connectable to focus and review. |
Complexitydifferent | Low | Low | Low | Medium |
Timedifferent | 45-90 min | 1-2 h | 15-30 min | 1-2 h Setup |
Participantsdifferent | 2-8 | 2-8 | 1-8 | 2-20 |
Formatsame | Workshop + async | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Ansoff Matrix, Growth Options, Risk Notes | Product Vision Board, Vision Statement, Assumptions and Validation Questions | SMART Goal, Measurement Note, Deadline | OKR set, Measurement plan, Review cadence |
Tagsno overlap | GrowthStrategyMarketPortfolio | VisionCanvasStrategyAlignment | GoalsPlanningMeasurementAlignment | GoalsAlignmentOutcomesMeasurement |