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| Criterion |  Business Strategy Ansoff Matrix |  Business Strategy Porter Five Forces |  Product Discovery Riskiest Assumption Test |  Product Discovery Fake Door Test |
|---|---|---|---|---|
Purposedifferent | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. | Porter Five Forces analyzes the forces that shape competitive pressure and profitability in a market. The view of market structure goes beyond individual competitors and reveals systemic pressure points. | When an idea hinges on one critical unknown, it prioritizes testing that exact piece of uncertainty first. It separates problem, assumption, solution, and evidence. The result is captured as a prioritized list of assumptions, a test plan, and a result report. | When demand is still unclear, it measures interest in a feature before it is built. It separates real behavior from polite agreement and deliberately keeps build effort small. |
Complexitydifferent | Low | Medium | Medium | Medium |
Timedifferent | 45-90 min | 1-3 h | 1-2 Wochen pro Iteration | 1-5 Tage |
Participantsdifferent | 2-8 | 2-8 | 2-6 | Nutzertraffic |
Formatdifferent | Workshop + async | Workshop + async | Workshop + async | Async |
Outputdifferent | Ansoff Matrix, Growth Options, Risk Notes | Five Forces Analysis, Competitive Risks, Strategic Options | Prioritized Assumption List, Test Plan, Results Report | Click Data, Interest Signal, Learning Decision |
Tagsno overlap | GrowthStrategyMarketPortfolio | StrategyCompetitionMarket | ExperimentsValidationDiscoveryAssumptions | ValidationExperimentsDemandDiscovery |