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Criterion
Paper illustration of a two-by-two Ansoff Matrix with four growth directions
Business Strategy
Ansoff Matrix
Paper illustration of Porter’s five competitive forces
Business Strategy
Porter Five Forces
A hypothetical failure makes concrete risks, signals, and fitting mitigations visible.
Decision Making
Pre-Mortem
Anonymous individual judgments pass through feedback loops to form a distribution.
Decision Making
Delphi Method
Purposedifferent
The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other.Porter Five Forces analyzes the forces that shape competitive pressure and profitability in a market. The view of market structure goes beyond individual competitors and reveals systemic pressure points.In early initiatives with many uncertainties, planning quickly turns too optimistic. A pre-mortem makes the expected failure visible in advance and sharpens the view of causes, gaps, and countermeasures.When knowledge is distributed and direct dominance should be avoided, groups quickly fall under the sway of their opinion leaders. The Delphi Method gathers assessments iteratively and gradually brings expert judgments closer together.
Complexitydifferent
LowMediumLowHigh
Timedifferent
45-90 min1-3 h20–45 min1-4 Wochen
Participantsdifferent
2-82-8Small cross-functional group6-30 Experten
Formatdifferent
Workshop + asyncWorkshop + asyncWorkshopAsync
Outputdifferent
Ansoff Matrix, Growth Options, Risk NotesFive Forces Analysis, Competitive Risks, Strategic OptionsRisk list, Mitigation plan, Assumption logExpert Forecast, Consensus Range, Assumption Notes
Tagsno overlap
GrowthStrategyMarketPortfolio
StrategyCompetitionMarket
RiskDecisionFailurePlanning
ForecastingExpertsDecisionStrategy
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