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| Criterion |  Business Strategy Ansoff Matrix |  Business Strategy Porter Five Forces |  Decision Making Delphi Method |  Product Strategy ICE Scoring |
|---|---|---|---|---|
Purposedifferent | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. | Porter Five Forces analyzes the forces that shape competitive pressure and profitability in a market. The view of market structure goes beyond individual competitors and reveals systemic pressure points. | When knowledge is distributed and direct dominance should be avoided, groups quickly fall under the sway of their opinion leaders. The Delphi Method gathers assessments iteratively and gradually brings expert judgments closer together. | When ideas need sorting quickly, it condenses impact, confidence, and effort into one compact score. It connects customer value, product logic, and decision priorities. The result is captured as an ICE table and top-ideas list. |
Complexitydifferent | Low | Medium | High | Low |
Timedifferent | 45-90 min | 1-3 h | 1-4 Wochen | 30-60 min |
Participantsdifferent | 2-8 | 2-8 | 6-30 Experten | 2-8 |
Formatdifferent | Workshop + async | Workshop + async | Async | Workshop + async |
Outputdifferent | Ansoff Matrix, Growth Options, Risk Notes | Five Forces Analysis, Competitive Risks, Strategic Options | Expert Forecast, Consensus Range, Assumption Notes | ICE Table, Top Idea List |
Tagsno overlap | GrowthStrategyMarketPortfolio | StrategyCompetitionMarket | ForecastingExpertsDecisionStrategy | PrioritizationScoringGrowthDecision |