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| Criterion |  Business Strategy Ansoff Matrix |  Growth Pirate Metrics AARRR |  Product Strategy Impact Mapping |  Business Strategy Balanced Scorecard |
|---|---|---|---|---|
Purposedifferent | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. | For products with complex usage paths, overall growth alone is too coarse to reveal bottlenecks. Pirate Metrics breaks the relationship with the product into consecutive stages and shows where the funnel actually leaks. | When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures. | Balanced Scorecard translates strategy into a few interconnected perspectives and metrics. It holds impact, steering, and learning together in daily work instead of narrowing strategy down to financial figures. |
Complexitydifferent | Low | Medium | Medium | High |
Timedifferent | 45-90 min | 1-2 h Setup, laufend | 45-90 min | Halber Tag bis mehrere Wochen |
Participantsdifferent | 2-8 | 2-8 | 3-8 | 4-12 |
Formatdifferent | Workshop + async | Workshop + async | Workshop | Workshop + async |
Outputdifferent | Ansoff Matrix, Growth Options, Risk Notes | AARRR funnel, Metric baseline, Experiment backlog | Impact Map, Outcome Hypotheses, Delivery Options | Balanced Scorecard, Strategic Measures, Initiative Map |
Tagsno overlap | GrowthStrategyMarketPortfolio | GrowthMetricsExperiments | OutcomesStrategyBehaviorPlanning | StrategyMetricsExecution |