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| Criterion |  Business Strategy Ansoff Matrix |  Growth Pirate Metrics AARRR |  Product Strategy DIBB |  Growth A/B Testing |
|---|---|---|---|---|
Purposedifferent | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. | For products with complex usage paths, overall growth alone is too coarse to reveal bottlenecks. Pirate Metrics breaks the relationship with the product into consecutive stages and shows where the funnel actually leaks. | DIBB helps clarify target groups, value, goals, and priorities by making the logic behind a decision explicit. It captures results as a DIBB document, belief list, bet list, and learning report. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. |
Complexitydifferent | Low | Medium | Low | High |
Timedifferent | 45-90 min | 1-2 h Setup, laufend | 1-2 h | 1-4 Wochen |
Participantsdifferent | 2-8 | 2-8 | 2-8 | 1-6 |
Formatdifferent | Workshop + async | Workshop + async | Workshop + async | Async |
Outputdifferent | Ansoff Matrix, Growth Options, Risk Notes | AARRR funnel, Metric baseline, Experiment backlog | DIBB document, Belief list, Bet list, Learning report | Experiment results, Decision log, Learning summary |
Tagsno overlap | GrowthStrategyMarketPortfolio | GrowthMetricsExperiments | StrategyDecisionAssumptionsHypothesis | ExperimentsGrowthAnalyticsValidation |