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| Criterion |  Business Strategy Ansoff Matrix |  Product Strategy OKRs |  Engineering Goal Question Metric |
|---|---|---|---|
Purposedifferent | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. | When strategic direction needs to become measurable, it connects ambition with checkable results. It makes goals connectable to focus and review. | Helps clarify technical problems, hypotheses, and next steps in concrete terms. It breaks a technical problem into testable parts. The result is captured as a GQM table and metric briefs. |
Complexitydifferent | Low | Medium | Medium |
Timedifferent | 45-90 min | 1-2 h Setup | 90-180 min |
Participantsdifferent | 2-8 | 2-20 | 3-6 |
Formatdifferent | Workshop + async | Workshop + async | Workshop |
Outputdifferent | Ansoff Matrix, Growth Options, Risk Notes | OKR set, Measurement plan, Review cadence | GQM Table, Metric Profiles |
Tagsno overlap | GrowthStrategyMarketPortfolio | GoalsAlignmentOutcomesMeasurement | MetricsMeasurementEngineeringAlignment |
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