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| Criterion |  Business Strategy Ansoff Matrix |  Product Discovery Outcome-Driven Innovation |  Innovation Design Thinking |  Business Strategy Three Horizons |
|---|---|---|---|---|
Purposedifferent | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. | Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs. | For complex user problems with an uncertain cause, the method connects observation, interpretation, and experiment into a learning cycle. It keeps the focus on real needs and avoids premature solution language. This produces robust decisions for product and service. | Three Horizons helps clarify strategic options across different timeframes. It compares strengths, risks, market logic, and investment choices, and captures the result as a horizon map, portfolio view, and initiatives per horizon. |
Complexitydifferent | Low | High | High | Medium |
Timedifferent | 45-90 min | Mehrere Wochen | 1 Tag bis mehrere Wochen | Halbtags-Workshop, dann iterativ |
Participantsdifferent | 2-8 | 2-6 researchers plus sample | 4-10 | 3-12 |
Formatdifferent | Workshop + async | Workshop + async | Workshop | Workshop |
Outputdifferent | Ansoff Matrix, Growth Options, Risk Notes | Desired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypotheses | Problem Statement, Prototype, Test Learnings | Horizon map, Portfolio view, Initiatives per horizon, Resource plan |
Tagsno overlap | GrowthStrategyMarketPortfolio | OutcomesInnovationResearchQuantitative | InnovationPrototypeResearch | StrategyInnovationPortfolioForesight |