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Criterion
Paper illustration of a two-by-two Ansoff Matrix with four growth directions
Business Strategy
Ansoff Matrix
A paper-based illustration representing North Star Metric with its core stages and visible working result.
Growth
North Star Metric
Paper scorecard with four perspectives, connected objective cards and columns for measures, targets and initiatives.
Business Strategy
Balanced Scorecard
Paper illustration for Alignment Mapping.
Facilitation
Alignment Mapping
Purposedifferent
The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other.When product teams track many metrics, the view of the actual customer outcome easily gets lost. A North Star Metric bundles growth, usage, and value contribution into one signal that makes the system's direction visible.Balanced Scorecard translates strategy into a few interconnected perspectives and metrics. It holds impact, steering, and learning together in daily work instead of narrowing strategy down to financial figures.When several people work toward one goal but hold different mental maps, Alignment Mapping makes the discrepancies visible. It arranges goals, assumptions, and priorities so shared direction becomes verifiable.
Complexitydifferent
LowMediumHighMedium
Timedifferent
45-90 min1-2 hHalber Tag bis mehrere Wochen1-2 h
Participantsdifferent
2-83-84-124-12
Formatdifferent
Workshop + asyncWorkshop + asyncWorkshop + asyncWorkshop
Outputdifferent
Ansoff Matrix, Growth Options, Risk NotesNorth Star metric, Input metric tree, Measurement cadenceBalanced Scorecard, Strategic Measures, Initiative MapAlignment Map, Open Issues, Decision Questions
Tagsno overlap
GrowthStrategyMarketPortfolio
GrowthMetricsAlignmentRetention
StrategyMetricsExecution
AlignmentStakeholdersStrategyFacilitation
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