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| Criterion |  Business Strategy Ansoff Matrix |  Innovation Morphological Analysis |  Innovation TRIZ |  Business Strategy Blue Ocean Strategy Canvas |
|---|---|---|---|---|
Purposedifferent | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. | For a search for solutions with many degrees of freedom, a grid emerges for systematic combinations. The method separates features, variants, and exclusion criteria, so the space gets explored deliberately. | For technical contradictions or trade-offs, the method looks for solutions that resolve opposing requirements at the same time. It translates limits into an explicit picture of conflict that becomes workable. This produces not just compromises but more elegant principles. | The Blue Ocean Strategy Canvas shows how an offering is positioned relative to the market. Differentiation thereby becomes tangible in value factors instead of merely being claimed. |
Complexitydifferent | Low | Medium | High | Medium |
Timedifferent | 45-90 min | 1-3 h | 1-4 h | 2-4 h |
Participantsdifferent | 2-8 | 2-8 | 2-8 | 3-10 |
Formatdifferent | Workshop + async | Workshop + async | Workshop + async | Workshop |
Outputdifferent | Ansoff Matrix, Growth Options, Risk Notes | Morphological Box, Concept Combinations, Idea Shortlist | Contradiction Statement, Inventive Principles, Solution Concepts | Strategy Canvas, Value Curve, ERRC Actions |
Tagsno overlap | GrowthStrategyMarketPortfolio | IdeationInnovationCreativity | InnovationProblem solvingContradictionsCreativity | StrategyPositioningInnovationValue |