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Criterion
Paper illustration of a two-by-two Ansoff Matrix with four growth directions
Business Strategy
Ansoff Matrix
Paper illustration of KPI Tree with its method-specific working model.
Product Strategy
KPI Tree
Paper illustration for Option Framing.
Decision Making
Option Framing
Paper illustration for Decision Framing Workshop.
Decision Making
Decision Framing Workshop
Purposedifferent
The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other.When metrics across the organization drift apart, it arranges drivers and effects under one shared logic. It connects customer value, product logic, and decision priorities. The result is captured as a KPI tree and owner list.In early decisions, alternatives are often still vague, incomplete, or blended together. Option Framing brings every possibility into a comparable form and makes visible which variant actually fits the question.When a decision is poorly framed, even good answers deliver little value. A Decision Framing Workshop sharpens the problem, goal, and boundaries before the actual weighing begins.
Complexitydifferent
LowMediumMediumMedium
Timedifferent
45-90 min90-180 min initial, dann laufend45-120 min60-120 min
Participantsdifferent
2-83-83-84-10
Formatdifferent
Workshop + asyncWorkshop + asyncWorkshop + asyncWorkshop
Outputdifferent
Ansoff Matrix, Growth Options, Risk NotesKPI Tree, Owner ListOption Frames, Assumption Notes, Comparable Shortlist, Decision InputsDecision Frame, Decision Question, Criteria List, Evidence Plan
Tagsno overlap
GrowthStrategyMarketPortfolio
MetricsStrategyAlignmentMeasurement
OptionsDecision framingStrategyComparison
Decision framingAlignmentCriteriaOptions
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