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| Criterion |  Business Strategy Ansoff Matrix |  Product Strategy Impact Mapping |  Product Discovery Outcome-Driven Innovation |  Innovation Design Thinking |
|---|---|---|---|---|
Purposedifferent | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. | When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures. | Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs. | For complex user problems with an uncertain cause, the method connects observation, interpretation, and experiment into a learning cycle. It keeps the focus on real needs and avoids premature solution language. This produces robust decisions for product and service. |
Complexitydifferent | Low | Medium | High | High |
Timedifferent | 45-90 min | 45-90 min | Mehrere Wochen | 1 Tag bis mehrere Wochen |
Participantsdifferent | 2-8 | 3-8 | 2-6 researchers plus sample | 4-10 |
Formatdifferent | Workshop + async | Workshop | Workshop + async | Workshop |
Outputdifferent | Ansoff Matrix, Growth Options, Risk Notes | Impact Map, Outcome Hypotheses, Delivery Options | Desired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypotheses | Problem Statement, Prototype, Test Learnings |
Tagsno overlap | GrowthStrategyMarketPortfolio | OutcomesStrategyBehaviorPlanning | OutcomesInnovationResearchQuantitative | InnovationPrototypeResearch |