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| Criterion |  Business Strategy Ansoff Matrix |  Product Strategy ICE Scoring |  Decision Making Argument Mapping |  Decision Making Decision Matrix |
|---|---|---|---|---|
Purposedifferent | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. | When ideas need sorting quickly, it condenses impact, confidence, and effort into one compact score. It connects customer value, product logic, and decision priorities. The result is captured as an ICE table and top-ideas list. | When statements, evidence, and counterarguments get mixed up, a debate quickly loses its structure. Argument Mapping breaks a thesis down into its reasoning and makes visible what it really rests on. | When several options collide with several criteria, comparison quickly becomes subjective. A Decision Matrix makes the trade-off visible and brings weighting, criteria, and options into a shared logic. |
Complexitydifferent | Low | Low | Medium | Medium |
Timedifferent | 45-90 min | 30-60 min | 1-3 h | 45-90 min |
Participantsdifferent | 2-8 | 2-8 | 1-8 | 2-8 |
Formatsame | Workshop + async | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Ansoff Matrix, Growth Options, Risk Notes | ICE Table, Top Idea List | Argument Map, Evidence Gaps, Decision Rationale | Decision Matrix, Scoring Rationale, Selected Option |
Tagsno overlap | GrowthStrategyMarketPortfolio | PrioritizationScoringGrowthDecision | SensemakingDecisionRationale | DecisionCriteriaScoringTradeoffs |