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| Criterion |  Business Strategy Ansoff Matrix |  UX Research HEART Framework |  Growth Pirate Metrics AARRR |  Business Strategy Balanced Scorecard |
|---|---|---|---|---|
Purposedifferent | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. | Helps clarify observations, needs, and patterns in concrete terms. It groups observations into patterns, questions, and decisions. The result is captured as a HEART-GSM table and dashboard. | For products with complex usage paths, overall growth alone is too coarse to reveal bottlenecks. Pirate Metrics breaks the relationship with the product into consecutive stages and shows where the funnel actually leaks. | Balanced Scorecard translates strategy into a few interconnected perspectives and metrics. It holds impact, steering, and learning together in daily work instead of narrowing strategy down to financial figures. |
Complexitydifferent | Low | Medium | Medium | High |
Timedifferent | 45-90 min | 120 min initial, dann laufend | 1-2 h Setup, laufend | Halber Tag bis mehrere Wochen |
Participantsdifferent | 2-8 | 3-6 | 2-8 | 4-12 |
Formatsame | Workshop + async | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Ansoff Matrix, Growth Options, Risk Notes | HEART-GSM Table, Dashboard | AARRR funnel, Metric baseline, Experiment backlog | Balanced Scorecard, Strategic Measures, Initiative Map |
Tagsno overlap | GrowthStrategyMarketPortfolio | MetricsUX researchMeasurementSatisfaction | GrowthMetricsExperiments | StrategyMetricsExecution |