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| Criterion |  Business Strategy Ansoff Matrix |  Growth Growth Experiment |  Business Strategy Balanced Scorecard |  Product Strategy KPI Tree |
|---|---|---|---|---|
Purposedifferent | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. | When growth ideas surface quickly, the temptation to build immediately instead of learning is high. A Growth Experiment frames an assumption so target group, lever, and measurement are clear before the first deployment. | Balanced Scorecard translates strategy into a few interconnected perspectives and metrics. It holds impact, steering, and learning together in daily work instead of narrowing strategy down to financial figures. | When metrics across the organization drift apart, it arranges drivers and effects under one shared logic. It connects customer value, product logic, and decision priorities. The result is captured as a KPI tree and owner list. |
Complexitydifferent | Low | Medium | High | Medium |
Timedifferent | 45-90 min | 1-2 Wochen | Halber Tag bis mehrere Wochen | 90-180 min initial, dann laufend |
Participantsdifferent | 2-8 | 1-6 | 4-12 | 3-8 |
Formatsame | Workshop + async | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Ansoff Matrix, Growth Options, Risk Notes | Experiment card, Result summary, Next bet | Balanced Scorecard, Strategic Measures, Initiative Map | KPI Tree, Owner List |
Tagsno overlap | GrowthStrategyMarketPortfolio | MarketingGrowthExperimentsLearning | StrategyMetricsExecution | MetricsStrategyAlignmentMeasurement |