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| Criterion |  Business Strategy Ansoff Matrix |  Engineering Goal Question Metric |  Product Strategy OKRs |  Product Strategy SMART Goals |
|---|---|---|---|---|
Purposedifferent | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. | Helps clarify technical problems, hypotheses, and next steps in concrete terms. It breaks a technical problem into testable parts. The result is captured as a GQM table and metric briefs. | When strategic direction needs to become measurable, it connects ambition with checkable results. It makes goals connectable to focus and review. | When goals are formulated too generally, it brings measurability, direction, and timing into shape. It prevents intentions from staying without clear verification. |
Complexitydifferent | Low | Medium | Medium | Low |
Timedifferent | 45-90 min | 90-180 min | 1-2 h Setup | 15-30 min |
Participantsdifferent | 2-8 | 3-6 | 2-20 | 1-8 |
Formatdifferent | Workshop + async | Workshop | Workshop + async | Workshop + async |
Outputdifferent | Ansoff Matrix, Growth Options, Risk Notes | GQM Table, Metric Profiles | OKR set, Measurement plan, Review cadence | SMART Goal, Measurement Note, Deadline |
Tagsno overlap | GrowthStrategyMarketPortfolio | MetricsMeasurementEngineeringAlignment | GoalsAlignmentOutcomesMeasurement | GoalsPlanningMeasurementAlignment |