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| Criterion |  Business Strategy Ansoff Matrix |  Engineering Goal Question Metric |  Growth A/B Testing |  Growth Pirate Metrics AARRR |
|---|---|---|---|---|
Purposedifferent | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. | Helps clarify technical problems, hypotheses, and next steps in concrete terms. It breaks a technical problem into testable parts. The result is captured as a GQM table and metric briefs. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | For products with complex usage paths, overall growth alone is too coarse to reveal bottlenecks. Pirate Metrics breaks the relationship with the product into consecutive stages and shows where the funnel actually leaks. |
Complexitydifferent | Low | Medium | High | Medium |
Timedifferent | 45-90 min | 90-180 min | 1-4 Wochen | 1-2 h Setup, laufend |
Participantsdifferent | 2-8 | 3-6 | 1-6 | 2-8 |
Formatdifferent | Workshop + async | Workshop | Async | Workshop + async |
Outputdifferent | Ansoff Matrix, Growth Options, Risk Notes | GQM Table, Metric Profiles | Experiment results, Decision log, Learning summary | AARRR funnel, Metric baseline, Experiment backlog |
Tagsno overlap | GrowthStrategyMarketPortfolio | MetricsMeasurementEngineeringAlignment | ExperimentsGrowthAnalyticsValidation | GrowthMetricsExperiments |