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| Criterion |  Business Strategy Ansoff Matrix |  Product Strategy GIST Planning |  Growth Pirate Metrics AARRR |  Product Strategy Impact Mapping |
|---|---|---|---|---|
Purposedifferent | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. | GIST Planning helps clarify target groups, value, goals, and priorities. It links customer value, product logic, and decision priorities, and captures the result as goals, an idea bank, and a step-project list. | For products with complex usage paths, overall growth alone is too coarse to reveal bottlenecks. Pirate Metrics breaks the relationship with the product into consecutive stages and shows where the funnel actually leaks. | When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures. |
Complexitydifferent | Low | Medium | Medium | Medium |
Timedifferent | 45-90 min | Wochen bis Monate je Goal | 1-2 h Setup, laufend | 45-90 min |
Participantsdifferent | 2-8 | 3-10 | 2-8 | 3-8 |
Formatdifferent | Workshop + async | Workshop + async | Workshop + async | Workshop |
Outputdifferent | Ansoff Matrix, Growth Options, Risk Notes | Goals, Idea bank, Step-project list, Tasks, Learning reports | AARRR funnel, Metric baseline, Experiment backlog | Impact Map, Outcome Hypotheses, Delivery Options |
Tagsno overlap | GrowthStrategyMarketPortfolio | RoadmapOutcomesPlanningExperiments | GrowthMetricsExperiments | OutcomesStrategyBehaviorPlanning |