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Criterion
Paper illustration of a two-by-two Ansoff Matrix with four growth directions
Business Strategy
Ansoff Matrix
Gap Analysis method illustration showing its working structure
Business Strategy
GAP Analysis
Paper illustration for Dot Estimation.
Facilitation
Dot Estimation
Paper illustration for Ideal Days.
Agile
Ideal Days
Purposedifferent
The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other.GAP Analysis compares the current state with a target picture and makes the distance manageable. It becomes useful when, ahead of new initiatives, it must become clear which capabilities, processes, or resources are missing.When size or effort can only be estimated roughly, Dot Estimation condenses the group's experience into a quick range. It turns individual contributions into a visible selection. The result is captured as an Effort Heatmap, Risk Signals, and Discussion Targets.When effort needs to be thought of as real working time, it offers a simple common denominator for comparison. It sorts work by value, risk, and delivery ability. The result is captured as Ideal Day Estimates, Assumption Notes, and Capacity Caveats.
Complexitydifferent
LowMediumLowLow
Timedifferent
45-90 min1-3 h5-20 min15-60 min
Participantsdifferent
2-82-83-202-9
Formatdifferent
Workshop + asyncWorkshop + asyncWorkshopWorkshop + async
Outputdifferent
Ansoff Matrix, Growth Options, Risk NotesGap Matrix, Action Plan, Risk NotesEffort Heatmap, Risk Signals, Discussion TargetsIdeal Day Estimates, Assumption Notes, Capacity Caveats
Tagsno overlap
GrowthStrategyMarketPortfolio
StrategyAnalysisPlanning
EstimationEffortRisk
EstimationEffortAgile
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