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| Criterion |  Business Strategy Ansoff Matrix |  Growth Funnel Analysis |  Product Discovery Smoke Test |  Product Strategy Counter Metrics |
|---|---|---|---|---|
Purposedifferent | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. | When a headline metric could mask side effects, it adds guardrail signals against unwanted outcomes. It connects customer value, product logic, and decision priorities. The result is captured as a counter-metric list and guardrail definitions. |
Complexitydifferent | Low | Medium | Low | Low |
Timedifferent | 45-90 min | 1-3 h | 1-5 Tage | 30-60 min |
Participantsdifferent | 2-8 | 1-5 | Nutzertraffic | 2-6 |
Formatdifferent | Workshop + async | Async | Async | Workshop + async |
Outputdifferent | Ansoff Matrix, Growth Options, Risk Notes | Funnel report, Drop-off analysis, Optimization hypotheses | Interest Metrics, Conversion Signal, Learning Note | Counter Metric List, Guardrail Definitions |
Tagsno overlap | GrowthStrategyMarketPortfolio | AnalyticsConversionGrowth | ValidationExperimentsDemandGrowth | MetricsMeasurementStrategyExperiments |