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| Criterion | ![]() Business Strategy Ansoff Matrix | ![]() Growth Funnel Analysis | ![]() Growth Pirate Metrics AARRR | ![]() Growth Flywheel |
|---|---|---|---|---|
Purposedifferent | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | For products with complex usage paths, overall growth alone is too coarse to reveal bottlenecks. Pirate Metrics breaks the relationship with the product into consecutive stages and shows where the funnel actually leaks. | Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth. |
Complexitydifferent | Low | Medium | Medium | Medium |
Timedifferent | 45-90 min | 1-3 h | 1-2 h Setup, laufend | 60-120 min |
Participantsdifferent | 2-8 | 1-5 | 2-8 | 3-8 |
Formatdifferent | Workshop + async | Async | Workshop + async | Workshop |
Outputdifferent | Ansoff Matrix, Growth Options, Risk Notes | Funnel report, Drop-off analysis, Optimization hypotheses | AARRR funnel, Metric baseline, Experiment backlog | Flywheel Map, Friction Points, Growth Levers, Experiment Backlog |
Tags1 shared | GrowthStrategyMarketPortfolio | AnalyticsConversionGrowth | GrowthMetricsExperiments | GrowthRetentionConversion |



