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| Criterion |  Business Strategy Ansoff Matrix |  UX Research First-click Testing |  Business Strategy Porter Five Forces |  Product Discovery Smoke Test |
|---|---|---|---|---|
Purposedifferent | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. | When users immediately turn the wrong way on a screen or wireframe, first click testing checks initial orientation at high speed. The first click shows early whether expectation, labeling, and wayfinding fit together. | Porter Five Forces analyzes the forces that shape competitive pressure and profitability in a market. The view of market structure goes beyond individual competitors and reveals systemic pressure points. | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. |
Complexitydifferent | Low | Low | Medium | Low |
Timedifferent | 45-90 min | 1-2 Tage | 1-3 h | 1-5 Tage |
Participantsdifferent | 2-8 | 10-30 | 2-8 | Nutzertraffic |
Formatdifferent | Workshop + async | Async | Workshop + async | Async |
Outputdifferent | Ansoff Matrix, Growth Options, Risk Notes | Click Heatmap, Success Rate, Design Recommendations | Five Forces Analysis, Competitive Risks, Strategic Options | Interest Metrics, Conversion Signal, Learning Note |
Tagsno overlap | GrowthStrategyMarketPortfolio | UXNavigationFindabilityValidation | StrategyCompetitionMarket | ValidationExperimentsDemandGrowth |