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Criterion
Paper illustration of a two-by-two Ansoff Matrix with four growth directions
Business Strategy
Ansoff Matrix
Paper illustration for Dot Estimation.
Facilitation
Dot Estimation
Paper illustration for Flywheel.
Growth
Flywheel
Funnel Analysis workspace showing the question, observations, and next decision.
Growth
Funnel Analysis
Purposedifferent
The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other.When size or effort can only be estimated roughly, Dot Estimation condenses the group's experience into a quick range. It turns individual contributions into a visible selection. The result is captured as an Effort Heatmap, Risk Signals, and Discussion Targets.Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth.When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses.
Complexitydifferent
LowLowMediumMedium
Timedifferent
45-90 min5-20 min60-120 min1-3 h
Participantsdifferent
2-83-203-81-5
Formatdifferent
Workshop + asyncWorkshopWorkshopAsync
Outputdifferent
Ansoff Matrix, Growth Options, Risk NotesEffort Heatmap, Risk Signals, Discussion TargetsFlywheel Map, Friction Points, Growth Levers, Experiment BacklogFunnel report, Drop-off analysis, Optimization hypotheses
Tagsno overlap
GrowthStrategyMarketPortfolio
EstimationEffortRisk
GrowthRetentionConversion
AnalyticsConversionGrowth
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