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Criterion
Paper illustration of a two-by-two Ansoff Matrix with four growth directions
Business Strategy
Ansoff Matrix
Paper illustration for Dot Estimation.
Facilitation
Dot Estimation
Paper illustration of Counter Metrics with its method-specific working model.
Product Strategy
Counter Metrics
Purposedifferent
The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other.When size or effort can only be estimated roughly, Dot Estimation condenses the group's experience into a quick range. It turns individual contributions into a visible selection. The result is captured as an Effort Heatmap, Risk Signals, and Discussion Targets.When a headline metric could mask side effects, it adds guardrail signals against unwanted outcomes. It connects customer value, product logic, and decision priorities. The result is captured as a counter-metric list and guardrail definitions.
Complexitysame
LowLowLow
Timedifferent
45-90 min5-20 min30-60 min
Participantsdifferent
2-83-202-6
Formatdifferent
Workshop + asyncWorkshopWorkshop + async
Outputdifferent
Ansoff Matrix, Growth Options, Risk NotesEffort Heatmap, Risk Signals, Discussion TargetsCounter Metric List, Guardrail Definitions
Tagsno overlap
GrowthStrategyMarketPortfolio
EstimationEffortRisk
MetricsMeasurementStrategyExperiments
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Often compared together

Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration of KPI Tree with its method-specific working model.
Product Strategy
KPI Tree
A paper-based illustration representing Pirate Metrics (AARRR) with its core stages and visible working result.
Growth
Pirate Metrics AARRR
Paper illustration of a calm four-quadrant Assumption Map with hypothesis cards and emphasis on important assumptions with little evidence.
Product Discovery
Assumption Mapping