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Criterion
Paper illustration of a two-by-two Ansoff Matrix with four growth directions
Business Strategy
Ansoff Matrix
Paper illustration of DIBB with its method-specific working model.
Product Strategy
DIBB
Paper illustration of a decision table with criteria rows, weighted ratings, and a narrowly leading alternative.
Decision Making
Decision Matrix
Paper illustration for Trade-off Analysis.
Decision Making
Trade-off Analysis
Purposedifferent
The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other.DIBB helps clarify target groups, value, goals, and priorities by making the logic behind a decision explicit. It captures results as a DIBB document, belief list, bet list, and learning report.When several options collide with several criteria, comparison quickly becomes subjective. A Decision Matrix makes the trade-off visible and brings weighting, criteria, and options into a shared logic.With limited resources, quality, speed, cost, and risk almost always compete with each other. Trade-off Analysis makes these tensions explicit and prevents decisions from producing hidden side effects.
Complexitydifferent
LowLowMediumMedium
Timedifferent
45-90 min1-2 h45-90 min45-120 min
Participantssame
2-82-82-82-8
Formatsame
Workshop + asyncWorkshop + asyncWorkshop + asyncWorkshop + async
Outputdifferent
Ansoff Matrix, Growth Options, Risk NotesDIBB document, Belief list, Bet list, Learning reportDecision Matrix, Scoring Rationale, Selected OptionTrade-off Matrix, Criteria List, Decision Rationale, Accepted Downsides
Tagsno overlap
GrowthStrategyMarketPortfolio
StrategyDecisionAssumptionsHypothesis
DecisionCriteriaScoringTradeoffs
TradeoffsDecisionCriteriaOptions
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