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| Criterion |  Business Strategy Ansoff Matrix |  UX Research Diary Study |  Product Strategy KPI Tree |  UX Research HEART Framework |
|---|---|---|---|---|
Purposedifferent | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. | When experiences build up over days or weeks and a single session cannot capture them, Diary Study records the course of everyday life. Recurring triggers, moods, and habits become visible this way, beyond the sharpness of memory. | When metrics across the organization drift apart, it arranges drivers and effects under one shared logic. It connects customer value, product logic, and decision priorities. The result is captured as a KPI tree and owner list. | Helps clarify observations, needs, and patterns in concrete terms. It groups observations into patterns, questions, and decisions. The result is captured as a HEART-GSM table and dashboard. |
Complexitydifferent | Low | Medium | Medium | Medium |
Timedifferent | 45-90 min | 1-4 Wochen | 90-180 min initial, dann laufend | 120 min initial, dann laufend |
Participantsdifferent | 2-8 | 5-20 | 3-8 | 3-6 |
Formatdifferent | Workshop + async | Async | Workshop + async | Workshop + async |
Outputdifferent | Ansoff Matrix, Growth Options, Risk Notes | Diary Entries, Longitudinal Patterns, Experience Timeline | KPI Tree, Owner List | HEART-GSM Table, Dashboard |
Tagsno overlap | GrowthStrategyMarketPortfolio | UX researchTrackingBehavior | MetricsStrategyAlignmentMeasurement | MetricsUX researchMeasurementSatisfaction |