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Criterion
Paper illustration of a two-by-two Ansoff Matrix with four growth directions
Business Strategy
Ansoff Matrix
Paper illustration of a decision table with criteria rows, weighted ratings, and a narrowly leading alternative.
Decision Making
Decision Matrix
Paper illustration for Option Framing.
Decision Making
Option Framing
Paper illustration for Decision Framing Workshop.
Decision Making
Decision Framing Workshop
Purposedifferent
The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other.When several options collide with several criteria, comparison quickly becomes subjective. A Decision Matrix makes the trade-off visible and brings weighting, criteria, and options into a shared logic.In early decisions, alternatives are often still vague, incomplete, or blended together. Option Framing brings every possibility into a comparable form and makes visible which variant actually fits the question.When a decision is poorly framed, even good answers deliver little value. A Decision Framing Workshop sharpens the problem, goal, and boundaries before the actual weighing begins.
Complexitydifferent
LowMediumMediumMedium
Timedifferent
45-90 min45-90 min45-120 min60-120 min
Participantsdifferent
2-82-83-84-10
Formatdifferent
Workshop + asyncWorkshop + asyncWorkshop + asyncWorkshop
Outputdifferent
Ansoff Matrix, Growth Options, Risk NotesDecision Matrix, Scoring Rationale, Selected OptionOption Frames, Assumption Notes, Comparable Shortlist, Decision InputsDecision Frame, Decision Question, Criteria List, Evidence Plan
Tagsno overlap
GrowthStrategyMarketPortfolio
DecisionCriteriaScoringTradeoffs
OptionsDecision framingStrategyComparison
Decision framingAlignmentCriteriaOptions
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