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Criterion
Paper illustration of a two-by-two Ansoff Matrix with four growth directions
Business Strategy
Ansoff Matrix
Context Map workspace showing the question, observations, and next decision.
Domain Modeling
Context Map
Paper illustration of a decision table with criteria rows, weighted ratings, and a narrowly leading alternative.
Decision Making
Decision Matrix
Paper illustration of ICE Scoring with its method-specific working model.
Product Strategy
ICE Scoring
Purposedifferent
The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other.When several contexts need to talk to each other, it makes their relationships and dependencies legible. It helps sort integration pressure and responsibilities across system boundaries.When several options collide with several criteria, comparison quickly becomes subjective. A Decision Matrix makes the trade-off visible and brings weighting, criteria, and options into a shared logic.When ideas need sorting quickly, it condenses impact, confidence, and effort into one compact score. It connects customer value, product logic, and decision priorities. The result is captured as an ICE table and top-ideas list.
Complexitydifferent
LowMediumMediumLow
Timedifferent
45-90 min1-3 h45-90 min30-60 min
Participantssame
2-82-82-82-8
Formatsame
Workshop + asyncWorkshop + asyncWorkshop + asyncWorkshop + async
Outputdifferent
Ansoff Matrix, Growth Options, Risk NotesContext Map, Integration Patterns, Boundary NotesDecision Matrix, Scoring Rationale, Selected OptionICE Table, Top Idea List
Tagsno overlap
GrowthStrategyMarketPortfolio
Domain-Driven DesignBoundariesStrategy
DecisionCriteriaScoringTradeoffs
PrioritizationScoringGrowthDecision
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