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| Criterion |  Business Strategy Ansoff Matrix |  Business Strategy Balanced Scorecard |  Growth Pirate Metrics AARRR |  Growth Growth Experiment |
|---|---|---|---|---|
Purposedifferent | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. | Balanced Scorecard translates strategy into a few interconnected perspectives and metrics. It holds impact, steering, and learning together in daily work instead of narrowing strategy down to financial figures. | For products with complex usage paths, overall growth alone is too coarse to reveal bottlenecks. Pirate Metrics breaks the relationship with the product into consecutive stages and shows where the funnel actually leaks. | When growth ideas surface quickly, the temptation to build immediately instead of learning is high. A Growth Experiment frames an assumption so target group, lever, and measurement are clear before the first deployment. |
Complexitydifferent | Low | High | Medium | Medium |
Timedifferent | 45-90 min | Halber Tag bis mehrere Wochen | 1-2 h Setup, laufend | 1-2 Wochen |
Participantsdifferent | 2-8 | 4-12 | 2-8 | 1-6 |
Formatsame | Workshop + async | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Ansoff Matrix, Growth Options, Risk Notes | Balanced Scorecard, Strategic Measures, Initiative Map | AARRR funnel, Metric baseline, Experiment backlog | Experiment card, Result summary, Next bet |
Tagsno overlap | GrowthStrategyMarketPortfolio | StrategyMetricsExecution | GrowthMetricsExperiments | MarketingGrowthExperimentsLearning |