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| Criterion |  Business Strategy Ansoff Matrix |  Product Discovery Assumption Mapping |  Growth Pirate Metrics AARRR |  Product Discovery Smoke Test |
|---|---|---|---|---|
Purposedifferent | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. | When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first. | For products with complex usage paths, overall growth alone is too coarse to reveal bottlenecks. Pirate Metrics breaks the relationship with the product into consecutive stages and shows where the funnel actually leaks. | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. |
Complexitydifferent | Low | Medium | Medium | Low |
Timedifferent | 45-90 min | 45-60 min | 1-2 h Setup, laufend | 1-5 Tage |
Participantsdifferent | 2-8 | 2-8 | 2-8 | Nutzertraffic |
Formatdifferent | Workshop + async | Workshop + async | Workshop + async | Async |
Outputdifferent | Ansoff Matrix, Growth Options, Risk Notes | Assumption map, Test backlog, Risk ranking | AARRR funnel, Metric baseline, Experiment backlog | Interest Metrics, Conversion Signal, Learning Note |
Tagsno overlap | GrowthStrategyMarketPortfolio | AssumptionsRiskExperimentsValidation | GrowthMetricsExperiments | ValidationExperimentsDemandGrowth |