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Criterion
Paper illustration of a two-by-two Ansoff Matrix with four growth directions
Business Strategy
Ansoff Matrix
Paper illustration for 1-2-4-All.
Facilitation
1-2-4-All
Paper illustration for Alignment Mapping.
Facilitation
Alignment Mapping
Paper illustration for Round Robin Brainstorming
Innovation
Round Robin Brainstorming
Purposedifferent
The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other.When many people in a group too rarely get to speak, 1-2-4-All distributes thinking time more fairly. The format builds participation step by step and makes quiet or still-unformed thoughts usable faster.When several people work toward one goal but hold different mental maps, Alignment Mapping makes the discrepancies visible. It arranges goals, assumptions, and priorities so shared direction becomes verifiable.With unevenly distributed speaking time, the method brings every person into the contribution one after another. It prevents early voices from setting the direction while still producing a shared idea space. This makes participation plannable and the team's diversity visible.
Complexitydifferent
LowLowMediumLow
Timedifferent
45-90 min10-20 min1-2 h20-45 min
Participantsdifferent
2-84-100+4-124-10
Formatdifferent
Workshop + asyncWorkshopWorkshopWorkshop
Outputdifferent
Ansoff Matrix, Growth Options, Risk NotesIdea List, Shared Insights, Emergent ThemesAlignment Map, Open Issues, Decision QuestionsIdea List, Cluster, Shortlist
Tagsno overlap
GrowthStrategyMarketPortfolio
FacilitationInclusionIdeation
AlignmentStakeholdersStrategyFacilitation
BrainstormingIdeationFacilitationInclusionCreativity
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