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Criterion
Paper illustration for Alignment Mapping.
Facilitation
Alignment Mapping
Funnel Analysis workspace showing the question, observations, and next decision.
Growth
Funnel Analysis
Paper illustration of Counter Metrics with its method-specific working model.
Product Strategy
Counter Metrics
Paper illustration of KPI Tree with its method-specific working model.
Product Strategy
KPI Tree
Purposedifferent
When several people work toward one goal but hold different mental maps, Alignment Mapping makes the discrepancies visible. It arranges goals, assumptions, and priorities so shared direction becomes verifiable.When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses.When a headline metric could mask side effects, it adds guardrail signals against unwanted outcomes. It connects customer value, product logic, and decision priorities. The result is captured as a counter-metric list and guardrail definitions.When metrics across the organization drift apart, it arranges drivers and effects under one shared logic. It connects customer value, product logic, and decision priorities. The result is captured as a KPI tree and owner list.
Complexitydifferent
MediumMediumLowMedium
Timedifferent
1-2 h1-3 h30-60 min90-180 min initial, dann laufend
Participantsdifferent
4-121-52-63-8
Formatdifferent
WorkshopAsyncWorkshop + asyncWorkshop + async
Outputdifferent
Alignment Map, Open Issues, Decision QuestionsFunnel report, Drop-off analysis, Optimization hypothesesCounter Metric List, Guardrail DefinitionsKPI Tree, Owner List
Tagsno overlap
AlignmentStakeholdersStrategyFacilitation
AnalyticsConversionGrowth
MetricsMeasurementStrategyExperiments
MetricsStrategyAlignmentMeasurement
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