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Criterion
Affinity Diagramming
UX Research
Affinity Diagramming
Paper illustration of a branching category tree with a highlighted search path and possible dead ends.
UX Research
Tree Testing
Paper illustration for Kepner-Tregoe
Operations
Kepner-Tregoe
Paper illustration showing three sorted card stacks and an open question about a possible group.
UX Research
Card Sorting
Purposedifferent
When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer.When a navigation exists but search paths still fail, tree testing checks findability without visual distraction. The method shows whether labels, levels, and paths really lead to the intended destination.For a disturbance that's hard to pin down, the method cleanly separates problem, cause, and decision. It reduces mixing when symptoms allow several interpretations.When content only makes sense internally and users can't find the structure again, card sorting exposes their mental order. Terms, groups, and naming are then aligned with the target group's expectations.
Complexitydifferent
LowMediumHighLow
Timedifferent
45–90 min1-2 Tage2-8 h20-45 min
Participantsdifferent
3-10Based on research question2-8Based on research question
Formatdifferent
WorkshopAsyncWorkshop + asyncWorkshop + async
Outputdifferent
Theme clusters, Insight statements, Opportunity areasFindability Metrics, Path Analysis, Revised IAProblem Analysis, Decision Analysis, Risk PlanContent groups, Label set, IA hypotheses
Tagsno overlap
SynthesisQualitativeRoot cause
Information architectureNavigationFindability
Problem solvingRoot causeDecisionOperations
Information architectureNavigationStructure
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