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Criterion
Affinity Diagramming
UX Research
Affinity Diagramming
Paper illustration of two user profile cards with a goal, behavior evidence, and an open research question.
UX Research
Personas
Paper illustration for Failure Mode and Effects Analysis
Operations
Failure Mode and Effects Analysis
Paper fishbone diagram with a measurable effect at the head and six labeled cause branches.
Operations
Fishbone Diagram
Purposedifferent
When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer.When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions.For a process, product, or service with noticeable failure risks, the method assesses possible failure modes in advance. It directs attention to combinations of occurrence, effect, and detectability.When a problem has several possible contributing factors, the method sorts causes by cause areas. It prevents an initial hunch from blocking the view of other plausible drivers.
Complexitydifferent
LowMediumHighLow
Timedifferent
45–90 min1-3 Tage2-6 h30-60 min
Participantsdifferent
3-10Internes Team3-102-8
Formatdifferent
WorkshopWorkshop + asyncWorkshopWorkshop
Outputdifferent
Theme clusters, Insight statements, Opportunity areasPersona Profiles, Needs Summary, Scenario NotesFMEA Table, Risk Priority, Mitigation ActionsFishbone Diagram, Cause Categories, Investigation Backlog
Tagsno overlap
SynthesisQualitativeRoot cause
ResearchCustomerSynthesis
RiskQualityOperationsRoot cause
Root causeQualityOperations
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