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Criterion
Affinity Diagramming
UX Research
Affinity Diagramming
Paper illustration of a JTBD interview notebook with a decision timeline, forces of change and a concise job hypothesis.
Product Discovery
Jobs to Be Done
Paper illustration for Pareto Analysis
Decision Making
Pareto Analysis
Paper illustration for Eat the Frog
Operations
Eat the Frog
Purposedifferent
When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer.When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought.In many problem situations, effect is distributed unequally across many causes. A Pareto Analysis separates the few drivers with high leverage from the long remainder and focuses attention on what measurably moves the needle.The method protects energy and attention for the task that creates the largest progress and is often postponed.
Complexitydifferent
LowMediumLowLow
Timedifferent
45–90 min1-3 Wochen30-60 min15-90 min daily
Participantsdifferent
3-105-12 Interviews1-61
Formatdifferent
WorkshopWorkshop + asyncWorkshop + asyncAsync
Outputdifferent
Theme clusters, Insight statements, Opportunity areasJob Stories, Outcome Statements, Opportunity ListPareto Chart, Top Causes, Focus ListPriority Task, Completion Note, Daily Focus
Tagsno overlap
SynthesisQualitativeRoot cause
CustomerOutcomesNeeds
PrioritizationQualityFocusRoot cause
PrioritizationProductivityFocusExecution
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