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Criterion
Affinity Diagramming
UX Research
Affinity Diagramming
Paper illustration of a JTBD interview notebook with a decision timeline, forces of change and a concise job hypothesis.
Product Discovery
Jobs to Be Done
Paper illustration of Outcome-Driven Innovation with its method-specific working model.
Product Discovery
Outcome-Driven Innovation
Design Thinking as a learning loop: an observation notebook, a focused problem statement, different idea sketches, a cardboard prototype and user-test notes. Feedback leads to new understanding.
Innovation
Design Thinking
Purposedifferent
When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer.When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought.Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs.For complex user problems with an uncertain cause, the method connects observation, interpretation, and experiment into a learning cycle. It keeps the focus on real needs and avoids premature solution language. This produces robust decisions for product and service.
Complexitydifferent
LowMediumHighHigh
Timedifferent
45–90 min1-3 WochenMehrere Wochen1 Tag bis mehrere Wochen
Participantsdifferent
3-105-12 Interviews2-6 researchers plus sample4-10
Formatdifferent
WorkshopWorkshop + asyncWorkshop + asyncWorkshop
Outputdifferent
Theme clusters, Insight statements, Opportunity areasJob Stories, Outcome Statements, Opportunity ListDesired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypothesesProblem Statement, Prototype, Test Learnings
Tagsno overlap
SynthesisQualitativeRoot cause
CustomerOutcomesNeeds
OutcomesInnovationResearchQuantitative
InnovationPrototypeResearch
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