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Criterion
Affinity Diagramming
UX Research
Affinity Diagramming
Paper illustration of a journey map with four connected phases, several experience lanes and a point marked for closer investigation.
UX Research
Customer Journey Mapping
A paper-based illustration representing Service Blueprint with its core stages and visible working result.
UX Design
Service Blueprinting
Paper fishbone diagram with a measurable effect at the head and six labeled cause branches.
Operations
Fishbone Diagram
Purposedifferent
When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer.When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately.When a service experience is spread across several touchpoints, it brings frontstage and backstage together. It shows where user contact and internal responsibility must fit.When a problem has several possible contributing factors, the method sorts causes by cause areas. It prevents an initial hunch from blocking the view of other plausible drivers.
Complexitydifferent
LowMediumHighLow
Timedifferent
45–90 min2-4 h0.5-2 Tage30-60 min
Participantsdifferent
3-104-106-122-8
Formatsame
WorkshopWorkshopWorkshopWorkshop
Outputdifferent
Theme clusters, Insight statements, Opportunity areasJourney Map, Pain-point List, Opportunity BacklogService Blueprint, Fail Points, Ownership MapFishbone Diagram, Cause Categories, Investigation Backlog
Tagsno overlap
SynthesisQualitativeRoot cause
JourneyServiceService design
Service designOperationsJourneyBlueprint
Root causeQualityOperations
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