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Criterion
Affinity Diagramming
UX Research
Affinity Diagramming
Paper illustration of a journey map with four connected phases, several experience lanes and a point marked for closer investigation.
UX Research
Customer Journey Mapping
Causal Loop Diagram workspace showing the question, observations, and next decision.
Systems Thinking
Causal Loop Diagram
Paper illustration for Behavior Over Time Graph.
Systems Thinking
Behavior Over Time Graph
Purposedifferent
When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer.When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately.A Causal Loop Diagram makes feedback, reinforcement, and balance in a system legible. It uncovers side effects and self-reinforcement that stay hidden in linear explanations.A Behavior Over Time Graph shows how a metric or observation develops over time. The method makes trends, breaks, and recurring patterns visible that get lost in snapshots.
Complexitydifferent
LowMediumMediumLow
Timedifferent
45–90 min2-4 h1-3 h20-45 min
Participantsdifferent
3-104-102-81-10
Formatdifferent
WorkshopWorkshopWorkshopWorkshop + async
Outputdifferent
Theme clusters, Insight statements, Opportunity areasJourney Map, Pain-point List, Opportunity BacklogCausal Loop Diagram, Feedback Notes, Leverage PointsBehavior Over Time Graph, Trend Hypotheses, Key Events
Tagsno overlap
SynthesisQualitativeRoot cause
JourneyServiceService design
FeedbackSystems thinkingCausalityDynamics
Systems thinkingPatternsDynamics
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