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Criterion
Affinity Diagramming
UX Research
Affinity Diagramming
A paper-based illustration representing Customer Journey Canvas with its core stages and visible working result.
UX Design
Customer Journey Canvas
Paper fishbone diagram with a measurable effect at the head and six labeled cause branches.
Operations
Fishbone Diagram
A paper-based illustration representing Service Blueprint with its core stages and visible working result.
UX Design
Service Blueprinting
Purposedifferent
When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer.When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear.When a problem has several possible contributing factors, the method sorts causes by cause areas. It prevents an initial hunch from blocking the view of other plausible drivers.When a service experience is spread across several touchpoints, it brings frontstage and backstage together. It shows where user contact and internal responsibility must fit.
Complexitydifferent
LowMediumLowHigh
Timedifferent
45–90 min1-3 h30-60 min0.5-2 Tage
Participantsdifferent
3-103-102-86-12
Formatsame
WorkshopWorkshopWorkshopWorkshop
Outputdifferent
Theme clusters, Insight statements, Opportunity areasCustomer Journey Canvas, Pain Points, Experience OpportunitiesFishbone Diagram, Cause Categories, Investigation BacklogService Blueprint, Fail Points, Ownership Map
Tagsno overlap
SynthesisQualitativeRoot cause
JourneyCustomerService designCanvas
Root causeQualityOperations
Service designOperationsJourneyBlueprint
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