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| Criterion |  UX Research Affinity Diagramming |  UX Design Customer Journey Canvas |  Operations 8D Problem Solving |  UX Research Customer Journey Mapping |
|---|---|---|---|---|
Purposedifferent | When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer. | When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear. | For an acute quality or delivery problem, the method structures immediate protection and root cause work together. It keeps the situation stable while the actual cause is investigated cleanly. | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. |
Complexitydifferent | Low | Medium | High | Medium |
Timedifferent | 45–90 min | 1-3 h | 1-6 Wochen | 2-4 h |
Participantsdifferent | 3-10 | 3-10 | 4-10 | 4-10 |
Formatdifferent | Workshop | Workshop | Workshop + async | Workshop |
Outputdifferent | Theme clusters, Insight statements, Opportunity areas | Customer Journey Canvas, Pain Points, Experience Opportunities | 8D Report, Containment Plan, Root Cause Evidence, Corrective Action Plan | Journey Map, Pain-point List, Opportunity Backlog |
Tagsno overlap | SynthesisQualitativeRoot cause | JourneyCustomerService designCanvas | QualityProblem solvingRoot cause | JourneyServiceService design |