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| Criterion |  UX Research Affinity Diagramming |  Product Strategy Counter Metrics |  UX Research Empathy Mapping |  UX Research HEART Framework |
|---|---|---|---|---|
Purposedifferent | When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer. | When a headline metric could mask side effects, it adds guardrail signals against unwanted outcomes. It connects customer value, product logic, and decision priorities. The result is captured as a counter-metric list and guardrail definitions. | When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing. | Helps clarify observations, needs, and patterns in concrete terms. It groups observations into patterns, questions, and decisions. The result is captured as a HEART-GSM table and dashboard. |
Complexitydifferent | Low | Low | Low | Medium |
Timedifferent | 45–90 min | 30-60 min | 30–60 min | 120 min initial, dann laufend |
Participantsdifferent | 3-10 | 2-6 | 4-8 | 3-6 |
Formatdifferent | Workshop | Workshop + async | Workshop | Workshop + async |
Outputdifferent | Theme clusters, Insight statements, Opportunity areas | Counter Metric List, Guardrail Definitions | Empathy Map, Assumptions List, Research Gaps | HEART-GSM Table, Dashboard |
Tagsno overlap | SynthesisQualitativeRoot cause | MetricsMeasurementStrategyExperiments | SynthesisQualitativeWorkshop | MetricsUX researchMeasurementSatisfaction |