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Criterion
Affinity Diagramming
UX Research
Affinity Diagramming
Paper illustration showing three sorted card stacks and an open question about a possible group.
UX Research
Card Sorting
Paper illustration of a participant using a prototype while an observer takes notes beside a highlighted usability issue.
UX Research
Usability Testing
Paper illustration for Solution Interview
Product Discovery
Solution Interview
Purposedifferent
When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer.When content only makes sense internally and users can't find the structure again, card sorting exposes their mental order. Terms, groups, and naming are then aligned with the target group's expectations.When a product is built but people get stuck on tasks, usability testing shows the friction at concrete points. Observed use instead of self-report makes visible where orientation, understanding, or interaction breaks down.When a solution idea is already on the table, it checks how it is understood and evaluated. It looks for resonance, objections, and missing fit early in the conversation.
Complexitydifferent
LowLowMediumMedium
Timedifferent
45–90 min20-45 min1-2 h je Session30-60 min je Interview
Participantsdifferent
3-10Based on research questionBased on research question5-10 Interviews
Formatdifferent
WorkshopWorkshop + asyncWorkshop + asyncWorkshop + async
Outputdifferent
Theme clusters, Insight statements, Opportunity areasContent groups, Label set, IA hypothesesUsability Issues, Severity List, RecommendationsSolution Feedback, Objection List, Validation Notes
Tagsno overlap
SynthesisQualitativeRoot cause
Information architectureNavigationStructure
ValidationUXPrototype
ValidationInterviewsPrototype
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