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| Criterion |  UX Research Affinity Diagramming |  Business Strategy Balanced Scorecard |  UX Research Empathy Mapping |  Product Strategy Counter Metrics |
|---|---|---|---|---|
Purposedifferent | When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer. | Balanced Scorecard translates strategy into a few interconnected perspectives and metrics. It holds impact, steering, and learning together in daily work instead of narrowing strategy down to financial figures. | When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing. | When a headline metric could mask side effects, it adds guardrail signals against unwanted outcomes. It connects customer value, product logic, and decision priorities. The result is captured as a counter-metric list and guardrail definitions. |
Complexitydifferent | Low | High | Low | Low |
Timedifferent | 45–90 min | Halber Tag bis mehrere Wochen | 30–60 min | 30-60 min |
Participantsdifferent | 3-10 | 4-12 | 4-8 | 2-6 |
Formatdifferent | Workshop | Workshop + async | Workshop | Workshop + async |
Outputdifferent | Theme clusters, Insight statements, Opportunity areas | Balanced Scorecard, Strategic Measures, Initiative Map | Empathy Map, Assumptions List, Research Gaps | Counter Metric List, Guardrail Definitions |
Tagsno overlap | SynthesisQualitativeRoot cause | StrategyMetricsExecution | SynthesisQualitativeWorkshop | MetricsMeasurementStrategyExperiments |